Thursday, November 17, 2011

The Hunger Games Trailer - Part 4 - Effective Marketing

As many of you know, I've been on the fence about how The Hunger Games movie will be. I think the trailer is yet another signifier of this love-hate relationship. Thus, below will be, first, the trailer itself for your viewing pleasure and, second, my comprehensive look at what works and what doesn't, in my opinion, taking into account the book's technicalities and descriptions. This post will be distributed among the rest of the week.

The Hunger Games Trailer has widely been accepted as a reassurance for many, as many non-readers break down and see what all the hype is about and die-hard fans of the books finally come to senses that this may not be as big of disappointment as they thought it would be. But why exactly this shift? Well, let's take a look and find out.

First of all, either the movie really is going to be good or the person who sits in a dark room looking at a screen all day at Lionsgate must know what he or she is doing. There's two main audiences to impress here: the readers of the book and the non-readers.

The readers were looking for book accuracy, which is to be expected. So far, it looks like it's happening. Throughout the entire trailer, different plot points are presented so tightly woven to the book that one can't even complain. And if they do, there's a major attitude problem going on there. In fact, some of these people are scrambling to find that reason why they refuse to see the movie, even after seeing the accurate trailer. "They got Cinna all wrong." "Cato doesn't have blonde hair." "Haymitch doesn't have blonde hair." "I want to keep the integrity of the book in my mind." They're all possible excuses. Lame excuses, but possible. While this may be the breaking point for some who want to go and just compare the movie and then make jabs at Gary Ross for this masterpeice that SUZANNE HAD A PART IN, others may just not go. Has a movie strike ever taken place? But prithee well! Anyone looking for minute details like that shouldn't be going to a movie in the first place. For the reader audience, it was very effective and covers the major plot points. (*Spoiler: Please don't let the rumors be true that Gale is going to "sneak" into the Capitol and help Katniss from behind the scenes! Please!)

The other audience is the non-book readers, who are more or less the more pleasing audience. Anyone who is anyone has read The Hunger Games (or has heard of it), so those people that have never come across it have got some 'splainin' to do. But seriously, this book has met much acclaim. People that are not fans of the book may not get some of the points because it takes so much background information when creating a whole parallel dystopian society, but I'm sure they see teens fighting each other to the death and practically grab their tickets online right away. I almost to the point that people will draw to the movie like the readers drew to the book in the first place, but I think that's pretty premature. It seems like it is already. But for the most part, it's a movie. People will eventually come across it. "The Six Degrees of Seperation" does come into play, no? I bet at least one of those people know what the book was and have begged their friends to read the book or at least come and see the movie with them. The story is that good. I'm sure it'll draw a crowd.

So obviously this trailer is amazing. It starts to tell a very complex story and leaves everyone hanging. I can just imagine some elderly woman turning to her husband at the end of the commercial. "Well, what happens, Earl? Does she die?" Or maybe the little teenage girl who thinks Josh Hutcherson is smokin'. "Mom. We need to see this movie." "The one where the kids kill each-" "You're bringing me. That's final."

Overall, fantastic job person in the editing room. Kudos to you. "Kudos is my word of the day."

Tomorrow is the last and final installment on my comments on the trailer. While I'm sure this could go on for a whole month, I know you guys are just tired of reading it. "Why? Were you running in front of cars?" <- Somebody in my class asked this today after a teacher said she was tired. After she said no and asked why, the kid said, "Because if you were running behind cars you'd be exhausted." Really? Anyway, tomorrow's post is about the settings presented in the movie. Interesting, no? :) Well...

'Til next time!

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